XHIBIT CORP. HELPS THE BEACH BOYS DELIVER EXCLUSIVE CONTENT AND FEATURES IN THEIR NEW INTERACTIVE WEBSITE COMMEMORATING THE BAND’S 50 YEAR ANNIVERSARY
Xhibit Corp.’s interactive team has developed the totally re-imagined Beach Boy’s website to offer new functionality, stunning interactive capabilities and exclusive content from their 50 years in musicXhibit Corp, a leader in digital advertising and marketing services, has launched the Beach Boys’ new interactive website commemorating 50 years of making music as America’s Band at www.thebeachboys.com. Xhibit Corp. was contracted by The Beach Boys and Capitol Records to create a re-imagined, customized website that could help bridge the gap between the band and social media interaction by its more than one million followers.
“We set out to help the Beach Boys create something special for their 50th anniversary in music,” explains Mirco Pasqualini, Chief Creative Officer of Xhibit Corp. “We wanted to make their website highly experiential with unique access to the band members, their music and history, as well as enabling more basic online functions such as ticket and merchandise sales. This meant pushing the technology to its limits. The result is a showcase of interactive multimedia, including historical timeline features, biographies, discographies and plenty of exclusive content. We’re confident that Beach Boys fans will find the new site highly engaging. Visitors of the site can even listen to the entire Beach Boys music catalog via an embedded Spotify player directly from the site.”
The site, which was developed entirely by Xhibit’s interactive team, utilizes the latest in web programming technology leveraging HTML 5 and its innovative multimedia capabilities. These include browser agnostic streaming media and parallax browsing effects that enable multi-layered content and seamless viewing across all computer platforms, tablets and mobile devices. The site, which was developed entirely by Xhibit’s interactive team, utilizes the latest in web programming technology leveraging HTML 5 and its innovative multimedia capabilities. These include browser agnostic streaming media and parallax browsing effects that enable multi-layered content and seamless viewing across all computer platforms, tablets and mobile devices.
“What we have done,” adds Pasqualini, “takes the Beach Boys site from a basic template website into an industry-leading, socially powered tool for the band. It’s also meant to give the band and Capitol Records the ability to easily manage the site and content from a customized administrative standpoint. It’s a centralized hub for all things Beach Boys and we are proud to play such an integral part in the band’s online prescience.”
The Beach Boys continue to hold Billboard / Nielsen SoundScan’s record as the top-selling American band for albums and singles, and they are also the American group with the most Billboard Top 40 chart hits (36). ‘Sounds Of Summer: The Very Best Of The Beach Boys’ has achieved triple-Platinum sales status and ‘The SMiLE Sessions,’ released to worldwide critical acclaim in November 2011, has been heralded as that year’s #1 Reissue of the Year by Rolling Stone magazine. The 2012 reunion and release of ‘That’s Why God Made Radio’ album marks the band’s 50th year in music.
